Just like people, there is a natural side to the normal state of business existence. In the process of business operation, sometimes it is sunny and warm, sometimes thunderstorms, sometimes white snow in spring, sometimes rainy in late autumn. Life is like this, and so is business management. Prosperity and adversity coexist, opportunities and difficulties coexist, joy and worry are shared. The key point of enterprise management is to obtain unity, coordination, integration and sublimation in this natural state, so that the actual operation of the enterprise transcends nature and has a kind of wind resistance, adaptability and high flexibility. A good company can be successful just as good people can be successful. In the enterprise's efforts to detach itself from nature, it needs a banner, certain rules, and corresponding foundations and technical cores. Otherwise it's hard to imagine what it will accomplish.